Privacy Policy

1. Introduction

Optovo ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and use our platform services. This policy applies to all visitors, users, and others who access our services.

This Privacy Policy is designed to comply with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), and other applicable privacy laws.

2. Information We Collect

We collect the following categories of personal information:

2.1 Information You Provide Directly

• Account Information: Name, email address, phone number, company name, and password when you create an account.
• Payment Information: Billing address and payment method details processed through our secure payment processors.
• Communications: Messages, feedback, and support requests you send to us.
• Content: Any content you create, upload, or share through our platform, including ads, campaigns, documents, and website content.

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system, device identifiers, and screen resolution.
• Usage Data: Pages visited, features used, time spent on pages, click patterns, and referring URLs.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activity. See Section 8 for details.
• Analytics Data: Aggregated usage statistics to improve our services.

2.3 Information from Third Parties

• Social Media Platforms: When you connect social media accounts (TikTok, Instagram, YouTube, Facebook, LinkedIn, Twitter), we receive profile information and analytics data as authorized by you.
• Authentication Providers: Login information from OAuth providers you use to sign in.

3. How We Use Your Information

We use the information we collect for the following business purposes:

• Providing, maintaining, and improving our platform and services.
• Processing transactions and sending related communications.
• Sending marketing communications (with your consent where required).
• Personalizing your experience and delivering relevant content.
• Analyzing usage patterns to improve our products and services.
• Detecting, preventing, and addressing fraud, abuse, and security issues.
• Complying with legal obligations and enforcing our terms.
• Generating AI-powered insights, reports, and recommendations for your business.

4. How We Share Your Information

We may share your personal information in the following circumstances:

• Service Providers: Third-party vendors who perform services on our behalf (hosting, payment processing, analytics, email delivery, SMS delivery).
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• With Your Consent: When you have given us explicit permission to share your information.
• Aggregated Data: We may share aggregated, de-identified information that cannot reasonably be used to identify you.

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes.

5. SMS/Text Messaging & Telephone Communications

By providing your phone number and submitting an inquiry, opting in via a web form, or otherwise consenting to receive communications, you agree to receive SMS text messages and/or telephone calls from Optovo. These communications may relate to your project inquiry, service updates, appointment reminders, and promotional offers.

5.1 Consent & Opt-In

Your consent to receive SMS messages is not a condition of purchasing any goods or services from Optovo. You may opt in to receive messages by submitting a form on our website that includes your phone number, or by texting a keyword to our designated number.

5.2 Message Frequency & Rates

• Message Frequency: Message frequency varies. You may receive up to 10 messages per month depending on your project activity and communication preferences.
• Message & Data Rates: Message and data rates may apply. Please check with your wireless carrier for details about your messaging plan.
• Carriers Supported: Compatible with all major US carriers including AT&T, T-Mobile, Verizon, Sprint, and others. Carriers are not liable for delayed or undelivered messages.

5.3 Opt-Out

You can opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and will no longer receive SMS messages from us unless you re-subscribe.

5.4 Help

For help or questions about our SMS program, reply HELP to any message, or contact us at [email protected].

5.5 Data Sharing for SMS

We will not share your phone number, SMS opt-in consent, or opt-in data with any third parties or affiliates for their own marketing purposes. We use Twilio as our communications platform provider. Twilio processes your phone number and message content solely to deliver messages on our behalf. For more information, see Twilio's Privacy Policy.

6. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collecting your information, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information. We do not sell personal information. To opt out of any future sharing, visit our Do Not Sell or Share My Personal Information page.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information to purposes necessary to provide the services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights

To exercise any of these rights, you may contact us at [email protected] or visit our Do Not Sell or Share My Personal Information page. We will verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

We will respond to verifiable consumer requests within 45 days. If we need additional time, we will inform you of the reason and extension period (up to an additional 45 days).

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymize it.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure data storage, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Cookies and Tracking Technologies

We use the following types of cookies and tracking technologies:

• Essential Cookies: Required for the website to function properly (authentication, security, session management).
• Analytics Cookies: Help us understand how visitors interact with our website to improve performance and user experience.
• Functional Cookies: Remember your preferences and settings to enhance your experience.

You can manage your cookie preferences through our cookie consent banner or your browser settings. Note that disabling certain cookies may affect the functionality of our services.

9. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

• Email: [email protected]
• Website: Do Not Sell or Share My Personal Information